Tico Zendejas


Tico Zendejas was born and raised in Yolo County. Tico works for RISE Incorporated where he is the current Executive Director. RISE is a public non-profit organization that provides a variety of social services to the communities in western rural Yolo County. He has worked for RISE for over 9 years and feels blessed to be in a position to make positive changes throughout the community. Tico was elected to the Woodland Joint Unified School District Board of Trustees in November of 2014. He actively partners with local organizations to ensure that all students in his district identify their natural talents and strengths. He is a true leader in the field of Strengths Finder.

In his free time he enjoys attending sporting events, traveling, and volunteering on several Youth Development efforts. Tico is passionate about education and is a current student at University of California, Davis where he is working towards his Doctorate degree in Educational Leadership with a focus on student engagement and strength-based learning. His philosophy on positive psychology is what led him on his “Strengths” journey. Tico was an early adopter of Gallup Strength Finder 2.0 and quickly began spreading this amazing outlook throughout his community. Tico Zendejas is a Gallup Certified Strengths Coach/Trainer. His mission is to spread strengths and positive psychology throughout the world. Everyone needs to find their passion and know their unique talents and strengths and Tico Zendejas and Adrian Ruiz created Fortaleza’s and Strengths as a vessel to accomplish this goal.