About Us


About FSSF

Fortalezas and Strengths was officially established in 2015. However, if you were to ask Strengths Strategist and Co-Founders Adrian Ruiz and Tico Zendejas they would say it has been a lifetime in the making. Everyone should know their natural talents and gifts. Investing in talent is an intentional decision to maximize potential and develop strengths. Fortalezas and Strengths was formed by two Latino Gallup Strengths Certified Coaches whose mission is to spread Strengths to diverse populations and help individuals, organizations, and communities become strength based. Focusing on strengths increases engagement, productivity, and profitability. Whether you are a school district, public agency, or business owner, investing in strengths creates a culture that fosters achievement.


Our Mission

Fortalezas and Strengths mission is to bring Strengths to companies and organizations both Domestic and International.


Our Values

  • Create strengths based Cultures and Communities
  • Make possibilities into realities
  • Motivate others to maximize their potential
  • Foster strength based relationships


Adrian Ruiz


Adrian Ruiz: Gallup Certified Strengths Coach and Executive Director of The Youth Development Network (YDN)


Tico Zendejas


Tico works for RISE Incorporated where he is the current Executive Director.